" Perhaps the greatest irony is that rhinos are being killed for the very thing that evolved to offer them a means of defence. On the black markets of Southeast Asia, rhino horn is worth more per kilogram than gold, cocaine, platinum or heroin. It is a product that people are prepared to kill and die for. In Vietnam, it has become a party drug for the wealthy and a panacea for the very sick. And yet it offers no real scientific benefits. Its value is artificial, founded on myth and propagated by greed." Julian Rademeyer